Our Story

We're on a mission to help local service businesses unlock the full potential of their online reviews

Who We Are

We're a small, dedicated team of data analysts, customer experience experts, and local business advocates who saw a gap in the market.

Having worked with hundreds of home service professionals, we noticed that most were either overwhelmed by complex review data or underwhelmed by simplistic star ratings—with neither approach providing the actionable insights they needed.

So we built KeystoneInsights to bridge that gap: sophisticated analysis made accessible and actionable for busy service professionals.

Our Team Values

  • •Clarity over complexity
  • •Actionable insights over endless data
  • •Human understanding with technological power
  • •Partnerships, not just services

What We Believe

Reviews Are More Than Ratings

We believe that online reviews are far more than just star ratings or marketing assets—they're detailed roadmaps to better customer experiences and business growth.

Every review contains valuable insights about what your customers truly value, where your service shines, and where there's room for improvement. When analyzed properly, this feedback becomes your competitive advantage.

Our mission is to transform those scattered customer voices into clear, actionable intelligence that helps good businesses become even better.

Quality Over Quantity

While volume matters, we believe the quality and content of reviews provide the real competitive edge.

Proactive Over Reactive

The best reputation strategy isn't just responding to reviews—it's actively shaping the conversation.

Insights Over Data

Raw data doesn't drive decisions—clear, contextual insights do.

What Makes Us Different

Custom-Built, Not Generic

We don't believe in one-size-fits-all solutions. Every report and growth strategy we create is tailored to your specific business, market, and goals. We analyze the review factors that matter most in your industry and location, not generic metrics.

Strategic, Not Just Reactive

Many services focus solely on responding to reviews after they happen. We take a more strategic approach, helping you proactively shape your online reputation through targeted improvements and growth initiatives based on real customer feedback patterns.

Human Insight + AI-Powered Tools

We leverage advanced AI for data processing and pattern recognition, but we never lose the human element. Our team provides the contextual understanding, industry knowledge, and strategic thinking that algorithms alone can't deliver. It's this combination that creates truly valuable insights.

Designed for Real-World Decisions

Everything we deliver is focused on actionable next steps, not just interesting data. We translate complex review patterns into clear recommendations that help you make better business decisions—whether that's in marketing, operations, customer service, or training.

Our Industry Focus

Local Service Industries

We specialize in working with home service and improvement businesses:

  • •Roofing contractors
  • •HVAC companies
  • •Remodeling professionals
  • •General contractors
  • •Plumbers and electricians
  • •Other home service providers

This focus allows us to develop deep expertise in the review factors that matter most in your industry, providing more relevant insights than general-purpose tools.

Our Technology Commitment

We continuously invest in staying current with the latest advancements in:

  • •AI-powered sentiment analysis
  • •Natural language processing
  • •Review platform algorithms
  • •Data visualization techniques

This commitment allows us to pass efficiency gains and new capabilities directly to our clients, keeping your review strategy on the cutting edge without the premium price tag.

Why We Exist

We created KeystoneInsights because we saw a gap in the market. Most review tools fall into one of two categories:

Too Basic

Simple star rating trackers that don't provide the depth of insight needed to make strategic improvements

Too Bloated

Enterprise-level platforms with excessive features, steep learning curves, and price tags that don't make sense for local businesses

We built KeystoneInsights to be the perfect middle ground: sophisticated enough to provide meaningful insights, but streamlined and affordable enough for local service businesses. Our tools help good businesses stand out by understanding exactly what their customers value and how to deliver more of it.

Ready to Transform Your Online Reputation?

Let's start with understanding where you stand today and where you want to go.